I absolutely despise Hardee's commercials. I hate these commercials so much so that I refuse to eat at Hardee's. In high school, I went to Hardee's all the time--I love their food. It's just the freaking commercials that infuriate me.
About 6 or 7 years ago, Hardee's decided that it needed to revamp its image. The company was apparently tired of being a 'jack of all and master of none' (a description which I have often applied to my graduate education and me, but that's another blog or fifty). Anyway, Hardee's revamped itself by introducing the Thickburger and, subsequently, an entire line of massively unhealthy and oversized sandwiches. It isn't the food that bothers me. After all, who doesn't love a 1,200 calorie hunk of cow on a bun? Certainly not me!
I am, however, no longer Hardee's intended demographic. Their exceptionally narrow demographic is now men, ages roughly 18-45. Hardee's is losing over 1/2 the population by failing to market to women AT ALL. And not only do they fail to market to women, but in virtually every commercial, the women are simply commodities or identitiy-less sexed up bodies in the background of these commercials to please the men. Yes, guys. A few of those "tough guy" thickburgers, and you'll be exactly what those 'hot' women want.
Lest I make these claims with no evidence, please see exhibits A and B:
Lovely.
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